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Video and Death by Demographics: SXSW
This year’s SXSWi was again amazing, despite the long lines and the lack of sleep that pervade everything. I was particularly inspired by a session I attended on Monday Morning called “Death by...
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10 Reasons No One Watches Your Brand’s Videos
Content-loving customers had better take note, because you just leap-frogged blogging and slide deck-styling all the way making a video for your brand. “Video? Isn’t that the future of marketing and...
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Can You Predict a Viral Marketing Video?
As a first order of business, the thunder-stealing, lead-in answer is still “probably not.” That said, this week we’re pleased to announce the launch of a new video analytics tool for ad agencies and...
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An Exclusive Preview of ZoomTilt’s Upcoming Video Testing Analytics App
We are proud to show you the first video demonstration of our video testing analytics app! Now you can know exactly what your audience thinks of your videos. To learn how to get early access when the...
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Solving the Equation of a Hit Film Script with Big Data
Vinny Bruzzese charges up to $20,000 to analyze and make recommendations on Hollywood scripts. He is also catching hate in the comment section of NYTimes.com, mostly from people who didn’t seem to read...
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Online Video Advertising Market to Double in Four Years
This morning, a new report fresh off the presses from e-marketer indicates blistering growth in online video advertising over the next 5 years. Driven by a proliferation of ad networks,...
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Orabrush – Insights from Austin Craig
I was in Utah back when people were still using their toothbrushes to clean their tongues, assuming they even knew tongue hygiene mattered at all. Then a good friend of mine wound up getting involved...
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5 Lessons on the Future of Video from Mary Meeker
Kleiner Perkins Caufield & Byer’s rockstar, internet-trend-watching analyst Mary Meeker has just released the 2013 edition of her annual internet trends report at the Wall Street Journal’s D11: All...
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Introducing ZoomTilt Analytics
Today, we’re pleased to announce the beta release of ZoomTilt Analytics – a self-service software tool for A/B testing videos to help users identify and optimize their top-performing video content. The...
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Instagram Video or Vine: Why Not Both?
Image credit: Matt Nazaro In the biggest user divide since Apple and PC, the showdown between Twitter’s Vine and Facebook’s Instagram Video has prompted heated conversations about which service reigns...
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Web Series Creator Spotlight: Katie Shannon and Audrey Claire Johnson
Let’s face it, Hollywood and their blockbusters have been dominated by men for decades now. Television has given a slight rise to powerful female centric programming with shows like Weeds, Sex and the...
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We Are Heading to FutureM!
Calling all Branded Entertainment FANatics! We are SO excited to announce that we are hosting a session at this year’s FutureM in Boston, October 16-18. FutureM brings a one-of-a-kind experience to...
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Filmmaker Highlight: Eric Won
I’m not that into social media, but once in a while Twitter really comes through. It has been recommending filmmakers with web series for me to follow, and so I often go and watch a pilot episode. I...
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